Beijing, Peoples Republic Of China


Opened 2014 – 2100 sq. ft.

With Coach transitioning into its new store concept, key markets have been a focus for renovations, expansions & relocations. The existing Coach location at Beijing’s Oriental Plaza Mall was on this list. The new, relocated boutique became the 1st of a small group of pilot stores for this new design concept.

The site here had extremely low ceilings and so had to adapt to this condition. Also, as the mall is popular and space scarce, a key challenge was to maximize capacity while remaining true to the more luxurious store design concept.