Chengdu, Peoples Republic of China


Opened 2013 – 3200 sq. ft.

This boutique was designed during a period of experimentation with the Coach brand. Moving from the well-know clean, white stores of the past towards an identity that aimed at a higher segment of the market, the design of this store sought to capture a sense of luxury while staying true to the heritage of the old retail identity of the brand.

The result is a hybrid design the nonetheless achieves a strong identity of its own. A particular challenge of tis site was the multi-segmented curved facade. In response, we created a faceted storefront, broken into segments that are each individually lit. The segments were composed together to form a non-repeating pattern.